I am an experienced and intuitive brand architect who uses visual and digital storytelling to craft emotionally compelling messaging in the successful pursuit of driving sales growth. My focuses include product exhibition and brand enticement through unique marketing strategies that leverage creative collaborations and trends in consumer behavior.
Director of Marketing
Carl Jeppson Company
Chicago, IL
Sep 2010 to current date
- Facilitated a 1,200% sales growth of the brand over 5 years through guerrilla marketing, social media and traditional sales techniques.
- Created an engaging and cohesive national brand message through viral campaigning and targeted sales programming
- Expanded sales footprint from Illinois to six markets including Wisconsin, Washington D.C., Indiana, Louisiana and Texas
- Personally brokered the sale of company with a local distillery to bring production-based ownership back to Chicago for the first time since 1986
What People Are Saying
"(He) sent sales skyrocketing and helped bring about a revival of Malört.”
-ADRIANNNA CARDONA-MAGUIGAD, REPORTER, WBEZ CHICAGO, NPR
“His name is Sam Mechling and he’s not the founder of (Jeppson’s Malört) - not by a longshot. He’s not the distiller. But in many ways, he’s the heart and soul of the brand, and largely responsible for its resurgence as a beloved Chicago institution.”
—Michael Kiser - Industry Strategist and Host of “Good Beer Hunting”
“There are just some people in this world that you expect great things from and Sam is one of those people. I couldn't recommend him enough to anyone looking to make big waves in their industry, because if you have Sam Mechling on your team, he's jumping into the pool with a cannonball.”